We deliver the top brands across continents.
Lasting Partnerships
Most of our partners are with us for more than a decade. We are together through the thick and thin.
Wide Selection of Products
We have a large selection of products across 40+ categories.
About us
Our journey started in 1994, a family owned business located in the wholesale hub of Dubai – UAE. Consumer Electronics, Sundries, Toys and Fast-moving consumer goods were some of our horizontal trading lines in the early years. The city of Dubai has been known for its growing and vibrant business culture, which has also allowed us to grow along with it on the platform of our trade. With the ever-growing changes of the market and the strong support system of our trading partners, we have gained momentum over the years which helped us penetrate vertically in the line of Skin Care, Body Care, Hair Care, Health, and Beauty.
